The Ultimate Guide to Reviewing Your Marketing Strategy (And Actually Making It Better)
Let's face it - marketing isn't a "set and forget" game. Just like your phone needs regular updates, your marketing strategy needs frequent check-ups to make sure it's still doing its job. Ready to give your marketing a health check? Let's dive in!
Why Bother With a Marketing Audit?
Think of it as spring cleaning for your marketing efforts. It helps you:
Spot what's working (and what's totally flopping)
Make sure you're not throwing money down the drain
Find new opportunities you might be missing
Build a stronger game plan for the future
Your Step-by-Step Marketing Audit Roadmap
1. Get Clear on Your Goals
First things first - what are you actually trying to achieve here?
Want more brand recognition?
Hunting for leads?
Looking to boost sales?
Quick Tip: Write down your goals - they'll be your North Star throughout this process.
2. Take a Deep Dive Into Your Website Stats
Your website is like your digital storefront. How's it performing?
Check out:
Which pages are your superstars?
Are people bouncing faster than a rubber ball?
Does your site play nice with mobile devices?
Tools You'll Love: Google Analytics, Hotjar (for those sweet heatmaps!)
3. Give Your Social Media a Reality Check
Is your social game strong? Let's find out:
Do your profiles look like they're all from the same brand?
Are you actually showing up regularly?
Which posts are your crowd pleasers?
Pro Tip: Most platforms have built-in analytics - use them!
4. Look Back at Your Past Campaigns
Time to play detective with your previous marketing efforts:
Which campaigns knocked it out of the park?
What fell flat on its face?
Are you learning from the data?
5. Check Your Email Marketing Pulse
Emails might be old school, but they still work like a charm:
Are people actually opening your emails?
Is your subscriber list alive and kicking?
Do your emails look and sound like your brand?
6. Give Your Content the Once-Over
Is your content pulling its weight?
Are your blog posts actually helping people?
Do your visuals match your vibe?
Are you making the most of your winning content?
7. Make Sure Your Brand Isn't Having an Identity Crisis
Your brand should be consistent everywhere:
Same look and feel across the board?
Does your voice match your personality?
Can people spot your brand from a mile away?
What Now?
After your audit, sort everything into three piles:
✅ Keep doing this - it's working!
❌ Time to fix or ditch this
💡 New stuff to try
Remember: Start with the quick wins while you plan those bigger changes.
The Bottom Line
Think of this audit as your marketing GPS - it shows you where you are and helps you figure out where to go next. It might feel like a lot of work (because it is!), but it's worth every minute.
Need a hand making sense of it all? Neurotic Dog Studios has got your back - we're here to help turn these insights into real results.
