The Branded Edge

A Designer's Christmas Carol 🎄

Alice Pettey

A festive read for designers juggling holiday chaos! 🎄 From Comic Sans nightmares to last-minute revisions, laugh through the quirks of holiday branding while picking up tips to create festive designs that shine—without losing your sanity.

ChristmaslogosRevisionsholidaysfeedback12-days

The Psychology of Branding: How Colors, Shapes, and Words Influence Perception

Alice Pettey

Learn how color psychology, typography, and strategic language shape trust, emotion, and brand perception. Build a memorable identity backed by science.

Trust in BrandingPsychology of BrandingVisual CuesBrand IdentityColor PsychologyTypography in BrandingShapes in DesignEmotional BrandingProfessional Branding StrategiesHealth and Wellness BrandingBrand LoyaltyDecision-Making InfluenceVisual CommunicationMemorable BrandingEmotional ContagionVon Restorff EffectBrand ConsistencyTagline DevelopmentBranding AuditStrategic Design Principles

What Actually Is Branding?

Alice Pettey

Your brand is more than a logo—it's the soul of your practice. Learn how health & wellness brands can builds trust, fosters emotional connections, and stands out in a crowded market. Discover insights that leave a lasting impact.

Patient experienceBuilding trust in healthcareVisual identity for practicesEmotional connection in brandingHealthcare marketing strategyConsistent brand messagingInternal brand alignmentBranding for medical practicesBrand loyalty in healthcareHealth and wellness branding

Building the Foundation: Your Brand’s Legacy Begins Here

Alice Pettey

Discover how to define your brand's purpose, craft a vision, and create a strategy for lasting success. Build a legacy that sets your business apart with actionable insights and expert guidance.

Building a standout brandBrand strategyPurpose-driven businessVision and missionBusiness legacyVisual identitySocial media successMemorable messagingOvercoming fear of successEmotional connection in marketing