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The Branded Edge

A Designer's Christmas Carol 🎄

A Designer's Christmas Carol 🎄

A Designer's Christmas Carol 🎄Alice Pettey

A festive read for designers juggling holiday chaos! 🎄 From Comic Sans nightmares to last-minute revisions, laugh through the quirks of holiday branding while picking up tips to create festive designs that shine—without losing your sanity.

Holiday
The Psychology of Branding: How Colors, Shapes, and Words Influence Perception

The Psychology of Branding: How Colors, Shapes, and Words Influence Perception

The Psychology of Branding: How Colors, Shapes, and Words Influence PerceptionAlice Pettey

Learn how color psychology, typography, and strategic language shape trust, emotion, and brand perception. Build a memorable identity backed by science.

BrandingDesignPsychology
What Actually Is Branding?

What Actually Is Branding?

What Actually Is Branding?Alice Pettey

Your brand is more than a logo—it's the soul of your practice. Learn how health & wellness brands can builds trust, fosters emotional connections, and stands out in a crowded market. Discover insights that leave a lasting impact.

BrandingStrategy
Building the Foundation: Your Brand’s Legacy Begins Here

Building the Foundation: Your Brand’s Legacy Begins Here

Building the Foundation: Your Brand’s Legacy Begins HereAlice Pettey

Discover how to define your brand's purpose, craft a vision, and create a strategy for lasting success. Build a legacy that sets your business apart with actionable insights and expert guidance.

BrandingStrategy